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WRITING

Field notes from the studio.

Things we have learned shipping software for a living. Practical, opinionated, written between projects. Sent occasionally, never on a schedule.

Posts
4 published
Cadence
When we have something to say
Format
5-min reads, mostly
Why a small senior team beats a 10-person agency in 2026
Field notes·6 min read

Why a small senior team beats a 10-person agency in 2026

Tools changed faster than agency org charts. Here is what a senior point of contact, backed by a tight bench, can ship in a week, and why the math finally works.

Acme Plexus · May 24, 2026
How we write a 3-page scope instead of a 30-page SOW
Practice·4 min read

How we write a 3-page scope instead of a 30-page SOW

The structure we use to scope projects in a single afternoon, the questions we always ask, and what we refuse to put in writing.

Acme Plexus · May 18, 2026
Use AI like a pro. Brand like a human.
Opinion·3 min read

Use AI like a pro. Brand like a human.

Every studio is now an 'AI-first this' and 'AI-leveraged that.' Here is why we will not be, and why clients do not care.

Acme Plexus · May 11, 2026
SOC 2 paths for a 4-person startup
Compliance·8 min read

SOC 2 paths for a 4-person startup

The 80% of controls that map cleanly, the 20% that bite. Tools, vendors, and the honest cost.

Acme Plexus · May 3, 2026